![]() ![]() That’s because the Chinese factories of Apple’s suppliers that make MacBook Air such as Pegatron and Quanta have halted production in China due to COVID-19-related lockdowns. Now read the latest Mac, iPhone, and iPad headlines in Forbes’ weekly Apple digest.According to Mark Gurman’s Power On newsletter, Apple could face supply shortages for the new MacBook Air. And with the updated connectivity it's showing exactly where its focus is for anyone walking into an Apple Store for a new laptop. Thanks to the addition of the 15-inch model at WWDC 2023, Apple has finally offered a larger display for the personal market. The MacBook Air has more than enough power for consumers. This upgrade only features on both the new 15-inch MacBook Air as well as the existing 13-inch MacBook Air. This offers faster speeds and improved stability for the connections, all while using less power. Not content with the specifications of the M2 MacBook Air launched in the summer of 2022, Tim Cook and his team bumped up wireless connectivity to Bluetooth 5.3. It’s even more inexplicable when you consider Apple is doing a quiet mid-cycle upgrade to the MacBook Air laptops. That Apple is considering continuing this kooky laptop into the M3 generation during the next year is inexplicable. Given the capability of the M2 MacBook Air models, a tiny increase in performance found in the 13-inch M2 MacBook Pro is nowhere close to value for money. With Apple Silicon that’s no longer the case the M1 and M2 chipsets found in the consumer-focused MacBook Airs are more than enough. There’s a clear demand from that sector, but will consumers ever need that much potential?Ĭertainly in the Intel days of the Mac, you needed the higher-rated Intel Core chipsets to be creative, be it audio, video or casual development. Those larger laptops are closer to workstations given the capability they have on offer. It’s worth stressing that I’m looking at the consumer MacBooks here professionals genuinely need the power offered by the 14-inch and 16-inch models running the M2 Max and M2 Pro chipsets. That three-year window opens up at the end of 2023… just in time for a potential M3-powered MacBook Air to go on sale.Īpple MacBook computers are on display at Apple Carnegie Library, in Washington. Many in the community were waiting for this long-anticipated MacBook, and the rush to purchase it will have significantly contributed to shipments.ĭoes that leave anyone left to buy a new MacBook? According to its own environmental reports for the MacBook Air and MacBook Pro, "Apple assumes a three- or four-year period for power use by first owners based on the product type." The Q2 2023 period also included Apple’s release of the 15-inch MacBook Air, its first consumer laptop with a larger display. This period coincides with Apple’s move to its ARM-baased Apple Silicon chipsets, refreshing the full portfolio and offering improved performance across the board compared to its previous Intel-based Macs. In that same period, Apple has seen the Mac platform climb by eight per cent to 5.5 million shipments.Īs with all manufacturers, the impact of CoVID-19 saw consumer sales disrupted, and recovery has been slow. The latest numbers from Counterpoint Research looking at the global PC market show a 15 per cent year-on-year downturn for the second quarter of 2023. Update: Tuesday July 18th: When Apple releases the new MacBook Air models, it will be selling into a consumer market that is very favourable to Tim Cook and his team. Updated July 18th: article originally posted July 15th. Agency via Getty Images) Anadolu Agency via Getty Images HONG KONG - JULY 04: People walk past the Apple Store on July 4, 2023. ![]()
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